Sales Package Design

The problem: Global Sensor Systems (GSS) is going B2B with distributors who build commercial vehicles and sell truck parts and accessories. We will continue to sell directly to major cities like the City of Toronto (B2C), but want to focus our resources on supporting our new distributor network. The solution: Develop a sales package that includes the following: - Distributor Kit (a promotional package about our product/our business that we can send to businesses interested in joining our trusted network of distributors OR, businesses we approach.) - Sales package (resources to help our distributor’s sales team SELL our product and REPRESENT OUR BRAND, like a sales script, brochure of our products, pre-designed social media material, a short promo video) - Trade Show Kit (pamphlets! Info postcards! Promotional aids!) The outcome: To have a whole arsenal of resources to support our distributors that encompass control of our brand and message throughout each business. Print and digital.

Global Sales Strategy

The problem: Global Sensor Systems (GSS) is going B2B with distributors who build commercial vehicles and sell truck parts and accessories. We will continue to sell directly to major cities like the City of Toronto (B2C), but want to focus our resources on creating a trusted distributor network. We are great at collecting leads, but don't know what to do with them! The solution: We need a sales strategy to help our small team manage our leads collected from trade shows and market research. Recommend sales scripts and Email templates Develop an outbound sales strategy Analyze our current process and recommend/implement what we need for customer retention Define our customer journey Advise metrics so we can monitor onboarding and product knowledge adoption Social media strategies for sales support Outbound strategies as we are about to launch a new product

Global Business Strategy

The problem: Global Sensor Systems (GSS) is going B2B with distributors who build commercial vehicles and sell truck parts and accessories. We will continue to sell directly to major cities like the City of Toronto (B2C), but want to focus our resources on creating a trusted distributor network- but where? The solution: We need to do research to better understand the US market so we can penetrate it with confidence! - Channel Partners Competitive Landscape Intellectual property challenges Entry mode Strategy Location choice (Short term goal, to target 5 states with the most distributors/fleets/backing accidents. Long term goal, to have one distributor in almost every state. Future of the company is to one day have a US headquarters). Sourcing of Suppliers The outcome: To have a strategy and plan to follow with clear timelines and SMART goals.

Global Marketing Plan

The problem: Global Sensor Systems (GSS) is going B2B with distributors who build commercial vehicles and sell truck parts and accessories. We will continue to sell directly to major cities like the City of Toronto (B2C), but want to focus our resources on creating a trusted distributor network- but who are they, how do we get their attention and what's the plan? The solution: We need to do market research to better understand industry trends so we can market our product with confidence! The outcome: Develop a marketing strategy for the business, which might include recommendations in terms of pricing, product, distribution (sales force, distributors), and marketing communications (including digital marketing) strategy